In 2010, the first full year of Ontario's industry-funded Used Tires Program more than 156,000 tonnes of used tires were diverted from landfill sites.
The program, which is operated by Ontario Tire Stewardship, places a priority on recycling old tires as opposed to burning them for fuel or using them in landfills. The program encourages the development of new technologies in Ontario, turning old tires into new products and creating new jobs.